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Toronto, Ontario (September 24, 2018) – Kanetix.ca announced today that it has been selected as a Finalist for Best Advertising Campaign in the 3rd annual Insurance Business Awards, the leading independent awards for the insurance sector in Canada and top representation of outstanding service, performance, innovation and principle in the business. Winners...

In today’s competitive marketplace, organizations looking to make an impact must prioritize frictionless customer experiences. The fourth annual Kanetix Insights event invited 200 leaders and professionals from across the financial services and insurance space to talk about why frictionless customer and user experiences matter. The morning event started with...

Today’s businesses depend not only on customers landing on their websites, but on having those potential customers complete a goal. Depending on your company and the web property itself, your goals may range from ecommerce (completing a purchase), traffic (viewing a particular page or blog post), getting a lead...

Digital marketers and advertisers have been using first-party and third-party data for some time. While second-party data is not new, it hasn’t been as readily available for marketers as other types of targeting data. In today’s crowded marketplace, if you haven’t already considered second-party data to amplify and boost...

Lessons from InsuranceHotline.com’s experiment in bringing lead generation in house Two years ago, our team at InsuranceHotline.com found ourselves in the unique position of having more leads available for sale than we had partners to buy them. We took this as an opportunity to try something new by establishing...

With over 500 participants from across North America, the Digital Marketing for Financial Services Summit 2018 was a symposium of industry experts and thought leaders looking to the future of financial services and insurance industry marketing. Day one featured an engaging talk from our own President & CEO, Andrew...