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Digital marketers and advertisers have been using first-party and third-party data for some time. While second-party data is not new, it hasn’t been as readily available for marketers as other types of targeting data. In today’s crowded marketplace, if you haven’t already considered second-party data to amplify and boost...
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Lessons from InsuranceHotline.com’s experiment in bringing lead generation in house Two years ago, our team at InsuranceHotline.com found ourselves in the unique position of having more leads available for sale than we had partners to buy them. We took this as an opportunity to try something new by establishing...
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With over 500 participants from across North America, the Digital Marketing for Financial Services Summit 2018 was a symposium of industry experts and thought leaders looking to the future of financial services and insurance industry marketing. Day one featured an engaging talk from our own President & CEO, Andrew...
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We recently attended some conferences like the Deloitte InsurTech Summit, Insurance-Canada: Tech in Action Conference, the Digital Marketing for Financial Services Summit 2018 & more and were humbled by the massive interest that peers from the industry showed in our AI integration process. Kanetix Ltd. has always believed in A/B...
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As consumers become increasingly expectant of end-to-end digital purchasing experiences, having purchase fulfillment as part of your product roadmap is increasingly important. Indeed, many insurance products are available as end-to-end digital experiences already. Travel, warranty, tenants, condo, auto, etc. have made their way online, with companies like Kanetix Ltd....
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Kanetix Ltd. is proud to be awarded one of Canada’s Top Small and Medium Employers for 2018 by the editors of Canada’s Top 100 Employers. A work culture based on honesty and collaboration, a group with diverse talent and background, a career path that offers growth and learning –...
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Kanetix Ltd. successfully completed its 5th Annual Hackathon recently. Twelve groups, 24 hours of vigorous team interactions, four winning teams and some amazing award-winning ideas. This year the winning idea was an intelligent solution to increase the site performance of our online aggregating platforms – Kanetix.ca, Ratesupermarket.ca and InsuranceHotline.com....
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The Consumer Electronics Show (CES) in Las Vegas is famous for unveiling the latest research and innovation in technology, and CES 2018 did not disappoint. Companies are eager to reveal what’s new in artificial intelligence (AI), driverless vehicles, consumer electronics and more, and the conference always offers an opportunity...
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