24Sep
By: Tanaya Jain On: September 24, 2018 In: Digital Marketing, Insurance Comments: 0

Toronto, Ontario (September 24, 2018) – Kanetix.ca announced today that it has been selected as a Finalist for Best Advertising Campaign in the 3rd annual Insurance Business Awards, the leading independent awards for the insurance sector in Canada and top representation of outstanding service, performance, innovation and principle in the business. Winners...

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24Sep
By: Sheena Lyonnais On: September 24, 2018 In: Digital Marketing, Insurance Comments: 0

In today’s competitive marketplace, organizations looking to make an impact must prioritize frictionless customer experiences. The fourth annual Kanetix Insights event invited 200 leaders and professionals from across the financial services and insurance space to talk about why frictionless customer and user experiences matter. The morning event started with...

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22Aug
By: Ian McLean On: August 22, 2018 In: Digital Marketing, Insurance Comments: 0

Today’s businesses depend not only on customers landing on their websites, but on having those potential customers complete a goal. Depending on your company and the web property itself, your goals may range from ecommerce (completing a purchase), traffic (viewing a particular page or blog post), getting a lead...

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18Jul
By: Kole McRae On: July 18, 2018 In: Digital Marketing, Insurance Comments: 0

Digital marketers and advertisers have been using first-party and third-party data for some time. While second-party data is not new, it hasn’t been as readily available for marketers as other types of targeting data. In today’s crowded marketplace, if you haven’t already considered second-party data to amplify and boost...

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28Jun
By: Anne Marie Thomas On: June 28, 2018 In: Digital Marketing, Insurance Comments: 0

Lessons from InsuranceHotline.com’s experiment in bringing lead generation in house Two years ago, our team at InsuranceHotline.com found ourselves in the unique position of having more leads available for sale than we had partners to buy them. We took this as an opportunity to try something new by establishing...

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28Jun
By: Sheena Lyonnais On: June 28, 2018 In: Digital Marketing, Insurance Comments: 0

With over 500 participants from across North America, the Digital Marketing for Financial Services Summit 2018 was a symposium of industry experts and thought leaders looking to the future of financial services and insurance industry marketing. Day one featured an engaging talk from our own President & CEO, Andrew...

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30May
By: Darryl May On: May 30, 2018 In: Digital Marketing, Insurance Comments: 0

As consumers become increasingly expectant of end-to-end digital purchasing experiences, having purchase fulfillment as part of your product roadmap is increasingly important. Indeed, many insurance products are available as end-to-end digital experiences already. Travel, warranty, tenants, condo, auto, etc. have made their way online, with companies like Kanetix Ltd....

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16May
By: Andrew Lo On: May 16, 2018 In: Digital Marketing Comments: 0

We are really proud to have hosted a fantastic Livestream webinar on “Leveraging Machine Learning for Digital Marketing Success” with Insurance-Canada The way the insurance industry acquires customers is changing, and customer expectations for how they engage with companies digitally is speeding up that rate of change. In just...

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27Apr
By: Flora Cheung On: April 27, 2018 In: Digital Marketing Comments: 0

With over 400 participants from more than 22 countries, to say that CXL Live was the converging point for growth and optimization enthusiasts is an accurate statement. More than just a conference, the immersive experience CXL provided was something I had not been a part of before. There were...

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26Apr
By: Tanaya Jain On: April 26, 2018 In: Digital Marketing Comments: 0

  More and more, insurance companies are turning to marketing automation to increase conversions, sales, and retention. They look to interact with their customers in a way that is meaningful, so the user experience is memorable. Marketing Automation is a powerful tool that I personally recommend to all insurance...

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