By: Flora Cheung On: September 05, 2018 In: Insurance, News Comments: 0

TORONTO (September 5, 2018) – Kanetix Ltd., Canada’s largest digital customer acquisition platform for insurance and financial products, is pleased to share that it has been acquired by the Ontario Teachers’ Pension Plan (Ontario Teachers’), effective August 31, 2018. Financial terms were not disclosed. Ontario Teachers’ private capital group...

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30Aug
By: Tanaya Jain On: August 30, 2018 In: Artificial Intelligence, Insurance Comments: 0

The Insurance-Canada Executive Forum was once again packed with leading-edge content from the insurance industry. Attended by close to 200 people from the Canadian insurance industry, this one-day event delivered some great insights into the future of digital insurance and if risk really is passé.  According to the industry...

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22Aug
By: Ian McLean On: August 22, 2018 In: Digital Marketing, Insurance Comments: 0

Today’s businesses depend not only on customers landing on their websites, but on having those potential customers complete a goal. Depending on your company and the web property itself, your goals may range from ecommerce (completing a purchase), traffic (viewing a particular page or blog post), getting a lead...

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18Jul
By: Kole McRae On: July 18, 2018 In: Digital Marketing, Insurance Comments: 0

Digital marketers and advertisers have been using first-party and third-party data for some time. While second-party data is not new, it hasn’t been as readily available for marketers as other types of targeting data. In today’s crowded marketplace, if you haven’t already considered second-party data to amplify and boost...

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28Jun
By: Anne Marie Thomas On: June 28, 2018 In: Digital Marketing, Insurance Comments: 0

Lessons from InsuranceHotline.com’s experiment in bringing lead generation in house Two years ago, our team at InsuranceHotline.com found ourselves in the unique position of having more leads available for sale than we had partners to buy them. We took this as an opportunity to try something new by establishing...

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28Jun
By: Sheena Lyonnais On: June 28, 2018 In: Digital Marketing, Insurance Comments: 0

With over 500 participants from across North America, the Digital Marketing for Financial Services Summit 2018 was a symposium of industry experts and thought leaders looking to the future of financial services and insurance industry marketing. Day one featured an engaging talk from our own President & CEO, Andrew...

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19Jun
By: Andrew Lo On: June 19, 2018 In: Artificial Intelligence, Insurance Comments: 0

We recently attended some conferences like the Deloitte InsurTech Summit, Insurance-Canada: Tech in Action Conference, the Digital Marketing for Financial Services Summit 2018 & more and were humbled by the massive interest that peers from the industry showed in our AI integration process. Kanetix Ltd. has always believed in A/B...

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30May
By: Darryl May On: May 30, 2018 In: Digital Marketing, Insurance Comments: 0

As consumers become increasingly expectant of end-to-end digital purchasing experiences, having purchase fulfillment as part of your product roadmap is increasingly important. Indeed, many insurance products are available as end-to-end digital experiences already. Travel, warranty, tenants, condo, auto, etc. have made their way online, with companies like Kanetix Ltd....

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16May
By: Andrew Lo On: May 16, 2018 In: Digital Marketing Comments: 0

We are really proud to have hosted a fantastic Livestream webinar on “Leveraging Machine Learning for Digital Marketing Success” with Insurance-Canada The way the insurance industry acquires customers is changing, and customer expectations for how they engage with companies digitally is speeding up that rate of change. In just...

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27Apr
By: Flora Cheung On: April 27, 2018 In: Digital Marketing Comments: 0

With over 400 participants from more than 22 countries, to say that CXL Live was the converging point for growth and optimization enthusiasts is an accurate statement. More than just a conference, the immersive experience CXL provided was something I had not been a part of before. There were...

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