18Jul
By: Kole McRae On: July 18, 2018 In: Digital Marketing, Insurance Comments: 0

Digital marketers and advertisers have been using first-party and third-party data for some time. While second-party data is not new, it hasn’t been as readily available for marketers as other types of targeting data. In today’s crowded marketplace, if you haven’t already considered second-party data to amplify and boost...

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28Jun
By: Anne Marie Thomas On: June 28, 2018 In: Digital Marketing, Insurance Comments: 0

Lessons from InsuranceHotline.com’s experiment in bringing lead generation in house Two years ago, our team at InsuranceHotline.com found ourselves in the unique position of having more leads available for sale than we had partners to buy them. We took this as an opportunity to try something new by establishing...

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28Jun
By: Sheena Lyonnais On: June 28, 2018 In: Digital Marketing, Insurance Comments: 0

With over 500 participants from across North America, the Digital Marketing for Financial Services Summit 2018 was a symposium of industry experts and thought leaders looking to the future of financial services and insurance industry marketing. Day one featured an engaging talk from our own President & CEO, Andrew...

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19Jun
By: Andrew Lo On: June 19, 2018 In: Artificial Intelligence, Insurance Comments: 0

We recently attended some conferences like the Deloitte InsurTech Summit, Insurance-Canada: Tech in Action Conference, the Digital Marketing for Financial Services Summit 2018 & more and were humbled by the massive interest that peers from the industry showed in our AI integration process. Kanetix Ltd. has always believed in A/B...

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30May
By: Darryl May On: May 30, 2018 In: Digital Marketing, Insurance Comments: 0

As consumers become increasingly expectant of end-to-end digital purchasing experiences, having purchase fulfillment as part of your product roadmap is increasingly important. Indeed, many insurance products are available as end-to-end digital experiences already. Travel, warranty, tenants, condo, auto, etc. have made their way online, with companies like Kanetix Ltd....

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16May
By: Andrew Lo On: May 16, 2018 In: Digital Marketing Comments: 0

We are really proud to have hosted a fantastic Livestream webinar on “Leveraging Machine Learning for Digital Marketing Success” with Insurance-Canada The way the insurance industry acquires customers is changing, and customer expectations for how they engage with companies digitally is speeding up that rate of change. In just...

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27Apr
By: Flora Cheung On: April 27, 2018 In: Digital Marketing Comments: 0

With over 400 participants from more than 22 countries, to say that CXL Live was the converging point for growth and optimization enthusiasts is an accurate statement. More than just a conference, the immersive experience CXL provided was something I had not been a part of before. There were...

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26Apr
By: admin On: April 26, 2018 In: Digital Marketing Comments: 0

  More and more, insurance companies are turning to marketing automation to increase conversions, sales, and retention. They look to interact with their customers in a way that is meaningful, so the user experience is memorable. Marketing Automation is a powerful tool that I personally recommend to all insurance...

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13Apr
By: Andrew Lo On: April 13, 2018 In: Insurance, Work Culture Comments: 0

Kanetix Ltd. is proud to be awarded one of Canada’s Top Small and Medium Employers for 2018 by the editors of Canada’s Top 100 Employers. A work culture based on honesty and collaboration, a group with diverse talent and background, a career path that offers growth and learning –...

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09Apr
By: Andrew Lo On: April 09, 2018 In: Insurance, Work Culture Comments: 0

Kanetix Ltd. successfully completed its 5th Annual Hackathon recently. Twelve groups, 24 hours of vigorous team interactions, four winning teams and some amazing award-winning ideas. This year the winning idea was an intelligent solution to increase the site performance of our online aggregating platforms – Kanetix.ca, Ratesupermarket.ca and InsuranceHotline.com....

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